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You can change your ad preferences anytime. Upcoming SlideShare. Like this document? Why not share! Embed Size px. Start on. Show related SlideShares at end. WordPress Shortcode. Published in: Marketing. Full Name Comment goes here. Are you sure you want to Yes No. Browse by Genre Available eBooks Lalit Bhardwaj.
No Downloads. Views Total views. Actions Shares. Embeds 0 No embeds. No notes for slide. Executive Summary About Acharya Exports Industry Overview SWOT Analysis HS Code for Agarbattis Industry Structure Introduction about our company Business model Tie ups International Marketing project report 4 Acknowledgement We would sincerely like to thank Professor R.
Venkatesh sir for giving us this opportunity to do this project. This project has helped us on understanding International marketing much better. International Marketing project report 5 Executive Summary The projects aims to understand the nuances of export in relation to the agarbathi aka Incense industry.
The data has been collected from Mr. Dinesh, Exports Manager at Acharya exports, Matunga. Since the company exports most of its goods to USA. We have taken USA as a target market for our in-depth analysis. Finally we have made a business plan to start our own company 6.
International Marketing project report 6 About Acharya Exports Acharya exports is a the leading incense trading house established over 50 years ago in the name of Acharya Products based in Mumbai. Acharya Exports is a specialized export marketing and trading company. Acharya exports is a largest incense trading group, with over half a century of experience.
Its expertise lies in accessing and assisting esteemed customer's requirements in regard to quality of incense, fragrance, packaging etc. Acharya exports offers competitive prices and has earned a reputation for maintaining strict delivery schedules. At any given time, the company is adequately stocked with most of India's leading brands of incense. Acharya Exports has a satisfied clientele in over 58 countries worldwide, to whom they export to on a regular basis.
International Marketing project report 7 Industry Overview India is a vast country and the Indians follow various religions, speak different languages and follow different customs and traditions. Inspite of this diversity, all people use Agarbatti Incense sticks at all the places of worship, religious functions, festive occasions, weddings.
Agarbatti has paramount importance in India. Besides, it is also used as air- freshener. Agarbatti Industry is a real employment generator and is capable of providing employment to the weaker sections of both the urban and rural populace.
Most of the persons engaged in fashioning Agarbattis are women. A salient feature of Agarbatti Industry is that raw materials are provided by Agarbatti units to artisans who do the job of rolling of Agarbatti at their home besides looking after their children and household work. This largely helps them to supplement their family income.
Agarbatti has become a significant foreign exchange earner because of its demand in overseas markets. The burning of incense in religious and social functions has been practised in India since early times. Agarbatti also known, as Udubattis similar to joss sticks are a development of Dhup. Agarbattis are obtainable in different colors and with different perfumes. The burning time of an agarbatti varies from 15 minutes to 3 hours according to quality and size. Agarbatti is also obtainable in other forms such as dashang stickly paste or powder , deep cones and Dhup, tablets etc.
Cheap perfumes are used to give them a top note. In superior varieties, essential 8. International Marketing project report 8 oils, purified resins, natural fixatives like amber, musk and civet are used along with synthetic aromatics. Absolutes are used in the costlier types. The state of Karnataka is referred to as the Capital of Agarbatti.
It is the leading producer of the agarbatti in India, with Mysore and Bangalore being the main manufacturing centres. The Mysore region is recognised as a pioneer in the activity of agarbatti manufacturing and this is one of the main cluster activities that exist in the city. Significant Characteristics of the Agarbatti Industry 1. Technical-know- how is simple.
Large capital investment is not required. Initially the industry can be started with a small investment even at the residence of the artisans. It is eco- friendly 7. Highly labour- intensive industry with no dependence on power supply. No work related hazards. International Marketing project report 10 HS Code for Agarbattis The agarbattis are shipped under HS codes The Harmonized System HS is an international product classification protocol used by customs officials for levying tariffs and controlling quotas on imported goods.
The HS is organized into 21 sections and 96 chapters, accompanied with general rules of interpretation and explanatory notes. First, the system assigns goods to sections, and then proceeds to assign these goods to their specific chapter, heading, and subheading, in that order, as necessary. The international Harmonized System HS is administered by the World Customs Organization and serves as the foundation for the import and export classification systems used in the United States.
The year marked the most recent HS revision, meaning the next revision will not be due until The description for the three HS codes is as follows - Falls under the Section VI - Products of chemicals or Allied Industries and under Chapter 33 - Essential oils and resinoids; perfumes, cosmetic or toilet preparations.
Handling section corresponds to Pre-shave, shaving or after-Shave preparations, personal deodorants, bath preparations, depilatories and other perfumery, cosmetic or toilet preparations, Not elsewhere specified or included, prepared room deodorisers, whether or not perfumed International Marketing project report 11 - This HS code corresponds to Preparations for perfuming or deodorizing rooms, including odoriferous preparations used during religious rites: agarbattis and other odoriferous preparations which operate by burning Industry Structure The above picture represents the industry structure of the Agarbatti industry.
International Marketing project report 13 Introduction about our company Our company, Shri. We wish to situate ourselves in Mumbai, Maharashtra that is a well-connected hub for both Air and Sea transport. The initial exports are aimed from India to United States of America. With extensive Demand for the Agarbattis in USA and also the due to large chunk of Indian population, United States of America can be seen as a feasible market for the export business. The main function of the company is trading and exports.
Business model We register ourselves on multiple online portals such as Indiamart, Export India and many other portals.
Once the customer shows interest in our product we provide them a quotation along with the samples of our product in USA. If the customer agrees to the quotation, we insists the client on opening the Letter of Credit LC. If Incase the client is not comfortable with the same, we provide him an option of Advance Payment. Then, we place the order with the manufacturer who based out of Bangalore, India.
Once the shipment arrives Mumbai quantity and the quality is verified and then it is shipped to USA.
Agarbatti Project report for Mini udyog अगरबत्ती प्रोजेक्ट
India is a vast country and the Indian people follow various religions, speak different languages and follow different customs and traditions. In spite of this diversity, one thing is common among all Indians is they are all deeply religious and practice their religious activities on daily basis. Besides, they are also used as air- freshener, and illumination. Agarbatti and other preparations which operate by burning candles, Kapoor Industry is a real employment generator and is capable of providing employment to the weaker sections of both the urban and rural populace. Powders of Charcoal, Gigatu, White chips, etc. Then raw sticks are dipped in suitable perfumery compound diluted with white oil or other solvents like diethyl phthalate D.
Project report for Agarbatti -Incense sticks
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