How do you design a user-friendly shopping experience for a 4-inch screen? These usability issues have been analyzed and distilled into design guidelines on how to best design and structure a high-performing mobile e-commerce site, as well as documenting how end-users perceive and interact with mobile sites in a shopping context. This page provides you an overview of our research specific to Mobile E-commerce UX. All of this research is available as part of Baymard Premium. The UX benchmark of the 50 major mobile e-commerce sites provides a clear picture of the general state of mobile e-commerce performance, and identifies common design flaws as well as strategic oversights and opportunities. Notice how around half of all sites are performing downright poorly within all four themes, constituting a mobile shopping experience where users have great difficulties in finding, evaluating, and purchasing products — if able to at all.
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How do you design a user-friendly shopping experience for a 4-inch screen? These usability issues have been analyzed and distilled into design guidelines on how to best design and structure a high-performing mobile e-commerce site, as well as documenting how end-users perceive and interact with mobile sites in a shopping context.
This page provides you an overview of our research specific to Mobile E-commerce UX. All of this research is available as part of Baymard Premium. The UX benchmark of the 50 major mobile e-commerce sites provides a clear picture of the general state of mobile e-commerce performance, and identifies common design flaws as well as strategic oversights and opportunities.
Notice how around half of all sites are performing downright poorly within all four themes, constituting a mobile shopping experience where users have great difficulties in finding, evaluating, and purchasing products — if able to at all.
Some of the overall poor and mediocre performance is simply due to mobile and touch platforms still being relatively new territory — compared to the two decades old desktop website. Lastly, and most importantly, the mobile platform is truly difficult to design for — the lack of screen real estate causes a dramatic loss of page overview for users.
As a result, most of the best-performing solutions and patterns, including those identified in this study, are, in the end, still a compromise. They are the best attainable results given the severe limitations of the mobile platform.
E-Commerce UX benchmark. Explore design patterns across page examples of mobile designs and features from leading e-commerce sites, all annotated and organized into 11 different categories. This is a great way to get inspiration for your own mobile design, and to get a feel for emerging trends in Mobile e-commerce. See all 24 articles. In addition to these articles you may also want to explore our Touch keyboards cheat sheet — with a complete list of code attributes and demos to invoke the most optimal mobile touch keyboards for your users.
All mobile e-commerce research findings are available as part of Baymard Premium , and are divided into the following 13 reports pages of mobile research findings in total :. How to design a high performing mobile homepage, the opportunities it can provide to both new and repeat mobile users, homepage structure, carousels, personalization, promotions, etc.
How to design the main mobile navigation, incl. How Mobile Category Pages can guide users toward better-defined categories and products, how to use inspirational paths, featured products, and curated content.
Understand the 10 different types of search queries that users typically submit on mobile e-commerce sites, the nuances of how users really search, and how to best support it.
Creating a balanced product list experience within the confines of a mobile screen, incl. How to design mobile filtering interfaces so that users can quickly and efficiently choose filter options that help them narrow down the product list to suitable selections.
How information to include in Mobile List Items, formatting and displaying info, what product thumbnails to display and how to design them, making products easy to compare, etc. The mobile shopping cart page, incl. How to best optimize guest-checkout for mobile devices, incl. How to best handle the form fields for all personal user data on mobile, incl. The payment methods interface, how to display 3rd party payment methods, the many nuances of creating high-performing credit card form field on mobile, and more.
The shipping and store-pickup designs that perform the best on mobile, including displaying and describing shipping costs and speed, how to display store pickup, etc.
Mobile order review steps and confirmation pages, incl. All layouts and features that are used throughout the mobile checkout flow, including load indicators, primary buttons, the overall checkout design, etc.
How sites can greatly optimize the mobile form-filling experience for users, through field simplificaiton, smart defaults and autodetections, incl. How to design site-wide mobile features that perform well with users, incl. Get your mobile site reviewed. We will put together a detailed report of the 30 most important usability improvements you can make to your mobile shopping experience.
Get your mobile site audited. Benchmark UX Performances. Mobile E-Commerce Mobile Homepage. Mobile E-Commerce Mobile Filtering. UX Audit Service Get your mobile site reviewed What are the 30 most important changes you can make to your mobile e-commerce site?
E-Commerce Search Usability
Why is it that this many orders are abandoned? And what exactly can online retailers do to improve this sad state of affairs? At Baymard Institute, we started researching checkout usability more than 9 years ago when we founded the institute and did our first round of large-scale usability testing. This page provides you an overview of the results from those years of testing checkout flows with real end-users. All of this research is available as part of Baymard Premium. During all 9 years of usability testing we have consistently found the design and flow of the checkout to frequently be the sole cause for users abandoning their purchase during the checkout flow.
Mobile E-Commerce UX
A personal live video onboarding session with a Baymard researcher with you and your team when you sign up. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements copy, layout, design, calls-to-action… , from the perspective of consumer struggles. Despite testing the desktop and mobile websites from more than 90 leading e-commerce sites, the test subjects encountered more than 11, usability issues. We are continually applying these best practices to our sites. With Baymard Premium you get full access to this benchmark database.
Empower Your E-Commerce UX and Decisions with 49,000+ Hours of UX Research
This checkout study provides you with 7 years worth of checkout user testing and research, condensed into usability guidelines. Full access to the Checkout Usability study includes 17 reports with actionable checkout guidelines , and a benchmark database with 15, UX performance scores and 11, categorized checkout best-practice implementation examples. This research-based and pragmatic toolset will help you achieve the best possible checkout flow, user experience, and conversion rate. Learn more about getting Baymard Premium access.
E-Commerce Checkout Usability
We have now tracked the global average cart abandonment rate for 7 years. Sadly, little has improved in those years, and the average cart abandonment rate currently sits at Stop for a second to consider that: after having gone through the trouble of finding a product and adding it to their cart, a whopping 2 out of 3 users choose to abandon their purchase. This new usability study is the result of 7 years worth of e-commerce checkout research — testing live production sites of major brands with real end-users — to figure out why those Now in all fairness, a large portion of cart abandonments are simply a natural consequence of how users browse e-commerce sites — it is users doing window shopping, price comparison, saving items for later, exploring gift options, etc. These are largely unavoidable cart abandonments.
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